It is a huge problem if we cannot have vital services because they disappear. No banks given the trends, no cars given the trends, no documents given the trends... (In the terms of, many would not use a computer at all if the only option were UntrustedOS.) You can raise the issue of "more profits the other way", but it does not fully work ("dirt served at the restaurant, cheap and profitful") and an amount of people will remain serviceless.