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They're highlighting their new iPad-optimized Kindle Store for Tablets. That is clearly a shot back at Apple for the recent "eBookstore Armageddon". Given how close they were to releasing their web app, I'm a little surprised that they didn't play more hardball with Apple, though.



This is one more reason why I'm happy I'm not locked into a single-platform store like iBooks.


Sadly, I think many will miss your irony.


No irony intended, actually. Although the emphasis on the iPad here shows how successful Apple has been at making this a one-platform market either way.


Double irony, then. Whether you read on the web or a Kindle e-reader or on your iPhone, you're still locked to the single Kindle platform.

I must admit that my many Kobo purchases aren't much better. I'm not locked to the Kobo platform, but I am locked to Adobe DRM.


I can now read Kindle books on any computer with a reasonable browser. I can't even read iBooks on my Mac. I prefer O'Reilly-style DRM-free PDFs, but at least I don't have to own an iDevice for the rest of my life to read my ebooks.


I was expecting a similar experience to this on my desktop as well. Loved the web app but wish the store was also optimized and didn't just dump me onto the main AMZN site ;(




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