It means "fuck me" (repeatedly) in Slovenian :) But I guess if Ford* can't be bothered to check it's car names that a small startup will be even less likely to do it.

* Ford Kuga in Slovenian means Ford bubonic plague (http://www.ford.co.uk/Cars/Kuga) ...

And the Toyota MR2 sounds like "shit" in French. They renamed it to the MR there :-)

Ha, funny you should mention that ... I used to own a MR2 :)

I thought it was just me. At least they didn't use FukiU.

I thought they did this web2.0-ish thing of dropping a letter, specifically a 't' right after 'k'.

Their logo makes it even worse!

very austin powers ish

Fukime? Nooo, fukiyu!

Is it pronounced "fuk eye me" or "fuk eee me"???

Following Japanese pronunciation rules, it would be fu-key-may (though like Heroku, it isn't a real Japanese word).

Heroku is a Glaswegian-Bovine greeting. Strickly speaking it should be Arighku.

Who the heck is Glaswegian-Bovine?

It's when the fine people of Glasgow (in Scotland) talk to cows.

I see. Thanks for educating me.

"mei" is "may". "me" is "meh". :)

If it's a transliteration of ふきめ then it's 'foo-key-meh'.

Maybe the 'i' is silent?

foo-kai-me.

I definitely like this pronounciation.

If it's supposed to be Japanese, it would be pronounced key, not kai. I'm not sure if it even means anything, though. GIS makes it appear that フキメ may have something to do with fishing lures, but it's not in my dictionary.