Definitely not looking forward to the day of ad-supported ebooks. "Sponsored" paragraphs injected into the middle of a chapter? Or maybe flashy banner ads alongside? Sounds like a nightmare.
Back in the 90s in Germany, Heyne Verlag was infamously inserting ads for Maggi Instant Soup [1] into the text of many of its Sci-Fi and Fantasy novels.
Which is, realistically, a pretty small price to pay for free high-quality content. Most of the higher-end channels also have the option to get an ad-free and nudge-free version if you're willing to pay.
Honestly, I'd much prefer that model for books over the forced Adobe DRM or vendor-specific stores that the industry seems to be trending towards.
