I guess that is what happens when you let a private corporation (The East India Company) run a sub-continent for profit with its own army. At least Google and Facebook don't have their own armies (yet)!
A private corporation committing atrocities is still the country or empire that sets the rules. It's still British people carrying out / orchestrating the violence.
I'm not excusing Britain in any way for allowing the East India Company to behave as it did. I believe many of the British ruling class were shareholders and benefitted directly from its depredations.