Seriously. I can't imagine a business entity that needs a high-conversion landing page, but can tolerate not owning a domain for it. If my therapist's page (from their examples) was ahoyo.to/amazing-therapy, I'd probably start looking for a new one.
I agree. And for many of these use-cases a "Facebook" page for the business would be fine. I know how we all love to hate facebook here, but for many small businesses--like the guy who fixes our neon signs--the Facebook brand page works great.
You might, but I think most people would not (for example: me, I don't care one bit). Most people wouldn't even notice the domain, and most people wouldn't know what to do with this information ("the URL is ahoyo.to/amazing-therapy and not amazing-therapy.com? OK, what does that mean?").
"Instead of building your own domain's reputation, enjoy the SEO tailwind of our amazing community."
I wonder what that means. I see that "my" pages have outbound links to Ahoyo general use pages. But is there some way any of that "link juice" comes back to my Ahoyo page?
The no personal domain is antithetical to the stated purpose of building your own brand. And given that this is a new site, with no Twitter presence and no already well known person behind it (that I could find), it’s silly to say you’ll get anything out of the “SEO tailwind” they allegedly already have.