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> I'd probably start looking for a new one.

You might, but I think most people would not (for example: me, I don't care one bit). Most people wouldn't even notice the domain, and most people wouldn't know what to do with this information ("the URL is ahoyo.to/amazing-therapy and not amazing-therapy.com? OK, what does that mean?").



Correct or not, I would bet most people have the noisy association that different domains means different entities as far as credibility works.

In other words, mimicking the look of a bank is probably good enough to make money, but not enough to make most people believe without the domain.




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