1. Even if the end-medium is something else than a written document (presentation, video etc), you're still presenting your ideas from a->b->c, so the gaps are still there and aren't as apparent, but the recipients' brain still observe it.
2. If your writing goes unread, it can actually be a symptom of the lack of convincing presentation of the ideas. I spend probably 50% on the time on the introduction and it's what I write dead last. Another problem may be length: if it's too long it'll tire the reader (unless your writing is very good). Problem is that to write something compelling that is also short, is very very hard. I can bang out a 10-page document on a deadline in a day without much problem, but a 2-pager I'll have to spend much more time on.
Writing is very much a must-have, in the corporate or business environment especially.
1. Even if the end-medium is something else than a written document (presentation, video etc), you're still presenting your ideas from a->b->c, so the gaps are still there and aren't as apparent, but the recipients' brain still observe it.
2. If your writing goes unread, it can actually be a symptom of the lack of convincing presentation of the ideas. I spend probably 50% on the time on the introduction and it's what I write dead last. Another problem may be length: if it's too long it'll tire the reader (unless your writing is very good). Problem is that to write something compelling that is also short, is very very hard. I can bang out a 10-page document on a deadline in a day without much problem, but a 2-pager I'll have to spend much more time on.
Writing is very much a must-have, in the corporate or business environment especially.