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I think there are a few issues:

1. Site builders are still hard to use for most marketing staff, if the site should look professional and you need a few small integrations.

2. They don't mind paying for a solution where someone else does the work.

I guess it's hard for marketing departments to pick an appropriate agency and to know the consequences of the technical choices the agency makes. They generally evaluate based on design and then have a few requirements like: resonable performance and support for a handful of features in the backlog.




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