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Serious question: if the business just needs a static site, why are they paying tons of money for bespoke software engineering? Just use one of the millions of good-enough and free site builders out there.



They don't know any better, and when they turn to the experts, they get upsold. Some business owners think they're the exception to the rule and seek out agencies for bespoke work, but again, they don't know any better.

But, yes, I've seen countless businesses for which something like Wix is perfect.


I think there are a few issues:

1. Site builders are still hard to use for most marketing staff, if the site should look professional and you need a few small integrations.

2. They don't mind paying for a solution where someone else does the work.

I guess it's hard for marketing departments to pick an appropriate agency and to know the consequences of the technical choices the agency makes. They generally evaluate based on design and then have a few requirements like: resonable performance and support for a handful of features in the backlog.




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