I'm an independent developer and in this thread I will show you the succession of events that lead to Google ban of my app.
In september 2019 I decided to start developing as a fulltime project an Android app about physical events in Spain.
At the end of February 2020 I launched the app.
March 14 2020 started the confinement in Spain. Weeks later I decided to pivot the app to include online events, movies and tv shows ranking of online streaming platforms.
This May 2020, I launched the update and reoriented the app as a Things to do app (Only available in Spain). So I used the following description of the app:
Title: "Tintodo - Things to do"
Short description: "The best things to do, online events and movies"
Full description:
"Are you thinking of things to do when bored? Or are you planning what to do tomorrow? With this app you can discover online events and movies from your favourite online platforms.
Find out online events in your quarantine like activities, meetups, cooking recipes, business and networking events. You can also filter the types of events and if they are free or paid events.
Thanks to this app, you will never be bored tonight. You have a ranking of the best movies in all online movie platforms, which will allow you to enjoy this confinement and is one of the main sources of things to do in your free time.
Note: We don’t play movies in this app. This app allows you to browse movies in your favorite platform, some of the movies are free, some not, the owners of those platforms are the ones who own the rights of the movies."
17 May 2020, Google suspended my app for using keywords related to COVID-19.
This is my case, but in a near future, how I can advertise my users or future users that my app behaviour is different due to COVID, I have no chance. 8 months developing that lead to a suspension for using covid words, at least, It's not 9 years like the Podcast Addict app.
The business is an American manufacturer that added capacity to manufacture PPE to make up for the lack of Chinese supply. Since we were supplying direct to the market, the prices of the PPE were in-market from before COVID times, or cheaper. We weren't out to make a killing, just to fill up some manufacturing time and help folks out. We had the equipment, the people, the facility.
However, we didn't have a great way to reach people who needed it - healthcare was not our normal industry - so we decided to put it up on Adwords.
Within 24 hours, the account was suspended. We appealed it (thinking it must have been a mistake), and a month later, they told us they reviewed it and maintained the suspension. We told them we were only promoting PPE to help people in health care find supply and they didn't care. We've never had suspension issues before.
The whole experience left a very negative taste for Google. With their extreme dominance in market share for advertising, they no longer need to cater to customers' needs. (Maybe they care if you're a multimillion dollar customer, but certainly not if you're an everyday SME manfuacturer.) And there's not a lot of alternatives to turn to for that type of advertising. There was no recourse, no discussion, no reasoning. Just the Google blank wall.
We wound up manufacturing lots of it anyway to hospitals in need, but Google actively tried to stop distribution of American-made PPE during the pandemic.