It was on HN last week. The funny thing is, showing who is coming to a conference actually hurt their client! Because people tend to register so late... So double check your claims that you know who is coming.
Whether by luck, or more likely experience, Lanyrd ventured into the event space quite differently from EventVue and all of the companies listed in the article. The emphasis on crowdsourcing to build up the database is, as far as I can tell, unique.
Most of the companies listed in the article want to build a private, ring fenced social network for each client & all the tools. This only really works if you already have an existing network, with incentives other than just the conference. For example the telecoms world has the TMForum, and their site is a private social network. Works for them. O'Reilly have their own tool too, as a big conference host, with lots of events and followers (&authors).
The value in lanyrd, to date, is not trying to enter that space. Personally I'm finding interesting content from events I would have loved to go to, but did not, mainly because a) I didn't know they existed or b) my interests were not in that space at the time of the conference! There are literally dozens of interesting use-cases which could or could not be monetized.
There are some great ideas in that article for Lanyrd to look into in terms of revenue generation though, especially with respect to tracking user referals/sign up flow.
I think Lanyrd's "tracking" feature solves this, because it shows which of your friends are interested in the conference right alongside those who are slated to attend and/or speak.
It goes some way of solving that issue yes. Ultimately though the problem of "few people registered" is poor sales, and to a degree marketing, by that individual conference.
There is a reason why conferences (as opposed to trade show events) heavily discount early-bird tickets. Cashflow and the ability to market more heavily. Lanyrd makes marketing easier, down to the organiser (and ticket agent) to make sales work well!
A lot of conferences are poorly run and are a waste of time. The conferences I find that I enjoy the most (and I go to a lot by way of my job) are the ones where the topic attracts the kind of people I find interesting. The people are always more valuable than the content. I have yet to attend a conference I've enjoyed where this wasn't the case.
It also depends a lot on where you are with your career. If you're new to things, meeting new people and learning new things will have more appeal to you. If you've got an established network and aren't in a hardcore learning mode, you'll probably be disappointed by most of them.
Yeah, most are, but the good ones are amazing. As a for instance, I spent years going to large corporate oriented industry conferences, and hating them. Last few years, I've discovered the smaller, community run Python conferences, which have had a transformational effect on myself and my understanding and my career.
That's why something like Lanyrd is great, for helping you find those small events which are full of smart passionate people doing cool things.
I think this is pretty neat, and I do like the Twitter integration a lot. I'd also like to see Facebook integration, so people can announce their attendance. Also adding the event to TripIt might also be useful.
We're thinking pretty hard about Facebook and LinkedIn integration.
The problem is that we're not just using Twitter for sign-in and as a source of friends: we're also using it as a conference speaker identity directory. Lanyrd lets you list the speakers for a conference, e.g. "@timbray is speaking at AndroidCon" - without those people necessarily having signed up for accounts on the site. Since speakers often have large Twitter followings, this makes it much more likely that a user signing in for the first time will get at least a few conference suggestions.
This complicates things a bit when we start involving other identity providers, since we then have to start tracking equivalent accounts on multiple services (Tim Bray on LinkedIn = TimBray on Facebook = @timbray on Twitter). Not impossible, but fiddly enough that we're sticking with Twitter for the moment.
I don't think Lewisham meant "for authentication". Once logged in with Twitter, you might still want to easily send a message to your Facebook account. One might also imagine the conference could have an associated Facebook event. Nome of this would require dropping the current "use Twitter as primary login" concept you are describing.
"... we were fed up of missing out on great conferences because we didn't hear about them in time. .."
What else besides time determines your likeliness to attend a conference? The might/might-not attend space is multi-dimensional.
You might also not attend because it is a long way away, too expensive, the attendees are stupid and nobody I know is attending and there are few sessions you like. I do like these kinds of services because the tipping point to going to a conference might consist of more than just the time, location and price.
Not sure what you're getting at here--Lanyrd lets you see where it is, who's attending (and which of those are your friends), the planned sessions, and the date/time.
"... who's attending (and which of those are your friends), the planned sessions, and the date/time. ..."
Didn't see that. I was trying to think of how the service could supply you with contrary data - reasons to not attend. If I want to try a new restaurant, I'll check for balanced critical reviews not just the facts.
So far we've been quite careful not to address that kind of use case - we don't have comments on events, for example - partly because we don't want to discourage conference organisers and speakers from using the site but also because we want to avoid negativity becoming a core part of the community we are building.
We'd rather make the great events obvious than highlight events that aren't so good. People have a limited conference budget and we want to ensure they can pick the best, most appropriate events for their interests.
"... So far we've been quite careful not to address that kind of use case ..."
I haven't used the service but I would have thought people do this anyway - back channel chatter. SO the service is all open? You can't openly discuss how good/bad a conference is to force conferences to improve? Either way it's a great idea, keeping coding.
If only conference prices weren't so depressingly high. I discovered three interesting ones in a reasonable distance through Lanyrd---awesome site!---but don't want to pay 1000+.
The expense could easily pay for itself through networking, as you make new contacts and find new opportunities, but if you don't know the conference, that's pretty unsure.
Two solutions: 1) Be a speaker, and 2) Go to BarCamps and Unconferences instead. I've been to a number of free BarCamps which have competed extremely well with expensive events in terms of both networking and quality of talks.
Of course, making those feeds PubSubHubbub would be ideal, so that my dear reader wouldn't have to poll them all the time =) And since now PubSubHubbub is content agnostic (http://news.ycombinator.com/item?id=1981234), it would work for the calendar feeds too!
I did think about PubSubHubbub for this, but implementing pings was a bit fiddly - a conference appears on the django-in-london feed only after the django tag has been added for example, but that also implies it appearing in the django-in-uk feed. Since it doesn't really matter if you hear about a new conference within seconds, minutes, hours or even days I decided it wasn't worth doing PubSubHubbub for the initial launch of this feature.
Yup... I agree with the cause : " it doesn't really matter if you hear about a new conference within seconds, minutes, hours or even days", but not with the consequence! PubSubHubbub is not about time, but about push (timeliness is a consequence). By having a push mechanism, you just allow for updates to propagate to any kind of application, rather than have them all poll the resources endlessly, wasting their resources, your ressources and eventually just making it not worth. You want other to consume your content. Make their life easier :)
With that name and tagline, I first thought this was going to be resources (like printable templates) for creating counterfeit conference badges. Badgester/Wikibadges.
We're a bit worried about our "the social conference directory" tagline, since we've had a few people think the site is only for social media conferences.
Lots of people are using Lanyrd for group meetings, social events, and all sorts of things that aren't conferences (eg http://lanyrd.com/2010/brightonpy-october/skgp/ ). It might be worth rethinking the tagline to make it more friendly to this kind of thing - assuming it's something you want to encourage.
That's very true, but what are these "things"? They aren't just general "events" a la Plancast. "meetup" has been taken by another brand in the same space. Meeting sounds too... work like :-)
It was on HN last week. The funny thing is, showing who is coming to a conference actually hurt their client! Because people tend to register so late... So double check your claims that you know who is coming.