I hate the title of Ramit's book, because I have to add an explanatory sentence every single time I recommend it to a friend. "You should really check out this book... it's called I Will Teach You To Be Rich. I know, it really really really sounds like a scam, but it's actually the exact opposite. Just trust me. No seriously, really. Please just trust me and get the book. Come on."
1) It's obviously not a scam.
2) I'm actually familiar with your name and have even used PBwiki.
3) I own a copy of your book, and it's in my reading queue.
Obviously a domain name can give the wrong impression. ;-)