This is actually pretty interesting as I've been testing this for the last 2 years. I've been on The Today Show, ABC News (once/week), G4TV, PBS, CBS Early Show, etc. Most of the time, the anchors/screen will say my domain, http://www.iwillteachyoutoberich.com.
In general, you will not get nearly as much direct traffic as you would think. For example, if I showed you the traffic from the week where I was on a national morning show, you likely wouldn't be able to pick out which day I was on.
However, media works in very interesting ways. It does affect book sales, particularly in retail stores. And media begets more media, since producers watch other TV shows.
But it's very mysterious and much more of a black art than direct traffic/measurable media.
I hate the title of Ramit's book, because I have to add an explanatory sentence every single time I recommend it to a friend. "You should really check out this book... it's called I Will Teach You To Be Rich. I know, it really really really sounds like a scam, but it's actually the exact opposite. Just trust me. No seriously, really. Please just trust me and get the book. Come on."
I'm guessing that, in your case, there is a rather specific group of people interested in visiting a URL like that. As a student, I'm not terribly inclined to visit it, for instance, due to its questionable nature (apologies, but it does sound a tad scammy).
In general, you will not get nearly as much direct traffic as you would think. For example, if I showed you the traffic from the week where I was on a national morning show, you likely wouldn't be able to pick out which day I was on.
However, media works in very interesting ways. It does affect book sales, particularly in retail stores. And media begets more media, since producers watch other TV shows.
But it's very mysterious and much more of a black art than direct traffic/measurable media.