They are old-school because they are lazy about it, not because something is already optimized.
Whenever I hear about how great a Amazon is as a company, I just do a single search and am dumbfounded.
Example:
If you type the name of a product - even when it is in their catalogue - it may not come up.
Search for 'mousr' on Amazon and you only see PC mouses.
The only way you can get to the mousr product is by typing the company name.
It's ridiculous.
Tip of the iceberg.
They are old-school because they are lazy about it, not because something is already optimized.
Whenever I hear about how great a Amazon is as a company, I just do a single search and am dumbfounded.
Example:
If you type the name of a product - even when it is in their catalogue - it may not come up.
Search for 'mousr' on Amazon and you only see PC mouses.
The only way you can get to the mousr product is by typing the company name.
It's ridiculous.
Tip of the iceberg.