What you guys did deserves recognition because it was a gift to those who did not even notice the outage.

We should also give credit to Netflix and those who at least choose to notify their members. It is almost like the "honor system."

How about "click here to claim your credit now -- but don't worry; if you don't, or if you miss this message, you'll still get your credit automatically applied in 30 days." It combines both approaches, and adds an element of "act now to get it even sooner!"