I wonder how many people don't redeem the credit. Those who didn't have an issue might feel guilty doing it but happy to know that Netflix cares enough to inform it's entire base.
I never redeemed the credits, and I got a few of these. I suspected it was because I reported issues with a couple videos. (Most disney sitcoms my kid watches seem to have audio and video COMPLETELY out of sync)
What would make their customer service just a little bit better? Being able to report a problem that's NOT on their list.
I've had a few movies I watched that were at the wrong aspect ratio for the TV, and I couldn't fix it with my tv "zoom" menu. The frustrating thing is there's no way to report it (though I guess you could drop it in the "picture was unwatchable or blurry" bucket)
That's what we did. All customers got an email saying they automatically received credit...as opposed to an email where they needed to click a link to claim their credit.
How about "click here to claim your credit now -- but don't worry; if you don't, or if you miss this message, you'll still get your credit automatically applied in 30 days." It combines both approaches, and adds an element of "act now to get it even sooner!"