You are seeing things that aren't there. Just ask any people on the street what is more useful (i.e. intrinsically valuable) - dollars or btc. I am not sure why this isn't obvious to you.

Also, you focused on the bull run, but forgot that people _stopped_ using btc for payments. For me the breaking point was Steam removing it as a payment option. Everything after seemed like a show, concealing the main trend. That's why I added question whether anybody started using it again - I hear only people longing for days when btc was not valuable and you could pay with it. Now everyone just hodl's.

And as you say,everyone heard of it already. I don't see how usage can jump now, when btc made its name as super-crazy digital lottery. You continuously lean (Gresham law) on the btc being "good", but never mention why it is good, other than paper money being "worthless".

Which brings me to my "shitty economics" point ...