The true value in this post is that you gave your unedited email to TC. The world of information in general needs more of this. I'm tired of blog posts about how to do things - everybody wants to reveal what they think worked (e.g. the Secret Sauce) without showing how they acted on that advice (e.g. the meal and its recipe). I don't want a template of your advice, I want to see what YOU did.
Thanks for being strong and bold enough to provide a REAL example!
thank you :). I'm actually updating it with the subject line. I literally spent 30-60 minutes on that subject line testing how it would show up in Gmail.
The interesting thing is how the real thing doesn't necessarily follow all the advice, yet worked anyway. I don't think it tells a story, which is the primary tip. Of course, maybe there isn't a story you can really tell in a sentence or less.
On a different meaning of 'story', writing a headline for your email and an opening that the blogger can more or less copy and paste is always welcomed by less diligent bloggers :)
Thanks for being strong and bold enough to provide a REAL example!