My point is that I don't think the following conversation happened:

CFO: "Hmm... we get an extra $30B in profit if we support Verizon, and effectively end Androids short run and block WP7 from ever breathing.."

Jobs: "Screw it. This will mean that some customers will have voice/data and some won't. And while our current users can't touch their phone and make a call at the same time, and the fact that we're selling a neutered product in AppleTV, this is where I draw the line. Even if it means that we completely dominate the mobile space for here to eternity. I draw the line here."

I just don't think it happened at Apple or at "most companies".