If you aren't collecting and storing PII, you have nothing to fear from the GDPR. Even if you are, you're fine as long as you only collect what you legitimately need to offer your services.
IANAL, but if your company is a targeted marketing company (think Groupon) and users sign up explicitly to get sent offers, then you're probably in the clear. If your company offers some other service, but you also want to sell your users' data for targeted marketing, the GDPR requires you ask for and get real consent.
