I want my pool cleaning guy to be able to go online and buy a radio commercial advertising his business. If he has to go through a salesperson and negotiate and all that, you've already lost him.
I think there is a ton of money sitting on the table waiting to be claimed for this opportunity.
Why do you think there is a ton of money for this? Currently buyers go through salespeople--it's not elegant but not it is working. How much more money would an automated system be able to extract, given that some buyers are comfortable with doing it in-person?
Right now the small time business money is not on the table at all. Couple of reasons for that.
One is that it's expensive to buy. One cause of that is that you have to pay sales people. If you remove sales people layer, you would lessen the cost of the ads and allow these people to come to the table.
Second reason is that dealing with sales people is a hassle. Their incentives do not align with those of the buyer. Salespeople do not want to deal with small timers because commission is too small.
