paid by google.
To see more demos like that button, I highly recommend Tympanus/Codrops: http://tympanus.net/Tutorials/CSSMaskTransition/ (keep clicking on the arrow to see them all).
I assume they have a very good match between good front-end engineers, webgl and designers to make these kind of magic happen.
Looks great, would love to know how it works.
paid by google.