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This seems like an oddly backwards take on blogging. Do you really start a blog solely because it's a way to flog your product? Not because you have things you want to say and want an outlet to say them in, without having to deal with finding a way to get yourself published in a magazine column or something?

I can imagine sometimes it's a good choice even if your only goal is the sales/exposure your blog brings in, but it's not surprising to me that it would often not be. There are plenty of people, including quite a few smart ones, blogging just to say things that they want to say, so it's a fairly competitive market in which you're up against people who are willing to work for free, because they categorize blogging as something other than work.

In fact, I'm not sure I really believe even he originally did it for that reason. Did he really start Joel on Software solely to be "a blog that actually generates leads, sales, and business success"? Or was it because in 2000 blogging was still relatively new, it seemed interesting, and he had a lot of things to say about software? I can't believe it wasn't at least a mixture of those.




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