Great point. And I think my comment may have implied more of a "this is a marketing play" message than I intended.
Everything Apple has done over the past few years have really cemented their stance on privacy/security as a top priority, even when it means sacrificing some obvious revenue in the short-term.
A more accurate way to phrase this is I feel privacy and security are now a part of Apple's DNA much like design has been historically. It isn't just what the leadership stands for, it is what the company stands for. So when the question arises internally of "how far do we fight this," I'm left with the distinct impression that the immediate response is "as far as we need to in order to win."
Everything Apple has done over the past few years have really cemented their stance on privacy/security as a top priority, even when it means sacrificing some obvious revenue in the short-term.
A more accurate way to phrase this is I feel privacy and security are now a part of Apple's DNA much like design has been historically. It isn't just what the leadership stands for, it is what the company stands for. So when the question arises internally of "how far do we fight this," I'm left with the distinct impression that the immediate response is "as far as we need to in order to win."