The key is software leverage. Catering company on the outside, yet scale is achieved with a small headcount and software for logistics, meal selection, ordering as well as being a true marketplace etc.

That's a possibility (though not guaranteed).

It still doesn't address the lack of compelling reason for an existing company to switch to this as a catering service.

If you're in a big company, you probably have a) a contract with a major catering service and b) lock-in by default of no unsatisfied need.

Am I missing something here?

Which journals are you reading, can you share a URL to an ad? Also who is advertising?

Electronic Design, EDN, Photonics Spectra, and EE Times.

Here's a URL for a relevant ad:

http://www.awaiba.com/en/products/medical-image-sensors/

This is for a digital video camera the size of the ball on the end of a ball-point pen. They have a stereo 3-D camera too if you have enough space for it...2.8 cubic millimetres.

Edited to add:

Oh, and that includes the lens.

Its pretty common business terminology - It is unlikely that the author intended to offend, and your reaction isn't a common one.

I don't think the author intended to offend, but I do think he was rather thoughtless. He might as well accuse Facebook of being Jewy with their data, called their policies "gay", or accused them of Indian giving our privacy. It's very inappropriate and unnecessary, regardless of how "common" it is. I don't care in general when people horse around with such things, but it has no place in serious analysis. When used in a serious discussion versus a colloquial debate it causes that much more edification of the stereotype and offense.

Far be it from me to be the PC police - I have a pretty thick skin with this stuff. I'm surprised others find this acceptable.

Well at least another feels similarly. The woed firewall works fine for the concept without the load.

Terrapower - the travelling wave nuclear reactor is a product of their work. Bill Gates also invested in this company, and has strong potential to solve for humanity's demand for energy versus other forms of nuclear power. http://terrapower.com/home.aspx

Been watching this develop for a while. Congrats

Yup, me too. Great to see a big-idea tech outfit gain traction. Congrats.

Ron Weiss at MIT and Adam Arkin from Berkeley are working on a textbook which will ship sometime this year. But yes, there is still a first textbook still to appear for this field

Nice! This is good to know.

nice you worked on Merlin

The conversation pieces work very well for filtering - i have had a lot of success with this method at Quid http://hire.jobvite.com/CompanyJobs/Careers.aspx?k=Job&c...

what are you working on?

Congrats Garry and Aaron!