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Really though, their approach is to be known as the company that won't settle and isn't worth suing. Eventually, patent trolls will just avoid them.



This is actually a very important observation. The entire modus operandi of patent trolls is to go after the weak. Let's not kid ourselves when suggesting incompetent lawyers can't gain competence.


> The entire modus operandi of patent trolls is to go after the weak.

This is not true. Giants like Apple, Google and Microsoft get sued all the time. They face hundreds of troll lawsuits at any given time.


Citation for hundreds of troll lawsuits? I'm only seeing one or two incidents when I google up Microsoft Patent Troll or Google Patent Troll.


Here's one link:

http://arstechnica.com/tech-policy/2014/02/apple-top-target-...

Mentions Google, Apple and Samsung (respectively 192, 191, 151 lawsuits over last 5 years). Microsoft has mentioned similar numbers, but I can't find a reference off hand. Google for "patent trolls target Microsoft"


I don't know about that. I've read plenty of articles on Ars about how incompetent the lawyers for the trolls are.


Ars has a strong anti-patent bias and they are not afraid of twisting facts to fit the narrative. Note how they made the troll lawyers look stupid in their coverage of the TQP/Newegg trial, but TQP prevailed in that one. Newegg recently got off on non-infringement, but that was because Newegg lawyers were incompetent in not bring up that defense the first time.

Their bias got so bad that even their typically anti-patent commenters called it out on one of their recent articles.


As a bonus, it's also a really good source of PR with their core Geek demographics. That goodwill offsets a lot of their legal costs. That and an in-house legal team so they pay salary, not outrageous hourly fees.




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