The post's big idea resonates with me and with HN's core values. While we think all the time, and we think we have big thoughts. But a thought that is unexpressed is equivalent to a business idea. "Hey, let's deliver packages overnight!"
The value is in working out the details, in logically organizing things. Writing an actual business plan is hard, in most part because it forces you to think things through, to stop hand-waving. That's the big leap, from "business idea" to "business plan." In writing? In presentation form? As a speech? Doesn't matter, the key is going from an idea to something that you share with someone else.
Sure, we can argue that speaking aloud for an audience has the same effect, as does writing a program or composing music. I'd argue that painting does as well. But the core idea here is that organizing thoughts such that they can be communicated to another human being is thinking on an entirely different scale of magnitude.
The value is in working out the details, in logically organizing things. Writing an actual business plan is hard, in most part because it forces you to think things through, to stop hand-waving. That's the big leap, from "business idea" to "business plan." In writing? In presentation form? As a speech? Doesn't matter, the key is going from an idea to something that you share with someone else.
Sure, we can argue that speaking aloud for an audience has the same effect, as does writing a program or composing music. I'd argue that painting does as well. But the core idea here is that organizing thoughts such that they can be communicated to another human being is thinking on an entirely different scale of magnitude.