that would surely end up in legal battle, from the ad agencies saying that Google used their monopolistic power on the search industry just to boost their analytics product.
IANAL, but I would think that as long as, algorithmically, Google ensures it's weighing all ads and trackers equally (read: whatever your concept of fairly is) they could prove that it truly is in everyone's benefit. In a similar vein to the aforementioned "Death to Small Businesses Day."
that would surely end up in legal battle, from the ad agencies saying that Google used their monopolistic power on the search industry just to boost their analytics product.