Zucker, Facebook, and Facebook’s investors have shown their true greedy colors all along. The initial big tell was Beacon: http://www.techcrunch.com/2007/11/07/the-facebook-ad-backlas.... The most recent (before last week) was Scamville: http://www.techcrunch.com/2009/10/31/scamville-the-social-ga.... And now this.