IBM actually "cares about the little guy" to an incredible degree these days. The last few years have seen a major shift in buying trends in the enterprise that puts developers in a position of significant influence. We know that if those individual devs have a chance to experiment with technologies as hobbyists and have a positive experience they'll be much more likely to recommend them for the next internal corporate project. Bluemix is the best example of our commitment to this space and the Compose services are a natural complement to that PaaS environment.