I actually find this a common issue with a presumed sales pipeline I encounter.
They think:
1. He finds us.
2. He's interested and signs up for a trial
3. We hopefully convert before the trial is over
What actually tends to happen
1. I find something that looks interesting
2. I sign up
3. Real work intervenes
4. Several months later I have some time to look again but my trial has expired.
To be fair most companies respond to a quick email but they could be proactive and do the following:
1. If no activity is detected after the first day pause the trial
2. Some time later send an email saying "We've paused your trial. Please choose either: 1. to reactivate it, 2. be reminded in another x weeks or 3. never hear from us again.
I actually find this a common issue with a presumed sales pipeline I encounter.
They think:
1. He finds us. 2. He's interested and signs up for a trial 3. We hopefully convert before the trial is over
What actually tends to happen
1. I find something that looks interesting 2. I sign up 3. Real work intervenes 4. Several months later I have some time to look again but my trial has expired.
To be fair most companies respond to a quick email but they could be proactive and do the following:
1. If no activity is detected after the first day pause the trial 2. Some time later send an email saying "We've paused your trial. Please choose either: 1. to reactivate it, 2. be reminded in another x weeks or 3. never hear from us again.