I think one great thing about this is exposing non Africans to African content.
It will allow Americans (and others in the world) to learn more about actual modern African cultures. People might be surprised, hopefully not, how middle class Africans are not that different from middle classes of other ethnicities. Sure, there will be some cultural difference and there will be an accusation of Nigerian cultural imperialism, as their programming dominates, but so does Mexican culture on the rest of LatAm.
The programming may even prove to offer more authentic and aspirational programing to blacks everywhere bypassing hollywoods imprimatur --which can only be good.
Lots of African content is in English or french or with subs.
Plus, black Americans might be interested in programming from African countries, there is a historical connection, most non latams in the us have their own native programming from Hollywood, so there is no void to be filled by Univision. They are filling the void for latams in the us, however. Still Univision mostly presents Mexican content while latam is much larger than just Mexico.
How good is your non-Nigerian selection? Having had a Nigerian girlfriend I'm familiar with Nigerian cinema and shows, but I'm completely ignorant about the rest of African films.
We knew better the sub-saharan countries for instance, so our network and focus is to go there first. We have a lot of work to have the best catalog from there first, and then we could extend.
It will allow Americans (and others in the world) to learn more about actual modern African cultures. People might be surprised, hopefully not, how middle class Africans are not that different from middle classes of other ethnicities. Sure, there will be some cultural difference and there will be an accusation of Nigerian cultural imperialism, as their programming dominates, but so does Mexican culture on the rest of LatAm.
The programming may even prove to offer more authentic and aspirational programing to blacks everywhere bypassing hollywoods imprimatur --which can only be good.