If anyone is going to lose my stuff, I want it to be me
Tragically, the modal user has no backups and is more likely to lose their stuff than the cloud providers, at least in the medium term. This and the security issue lead to what Schneier calls the "feudal system": pick a provider, trust them with everything, hope for the best.
You can have it both ways though. Apple tends to make it difficult for users to be able to have a choice in the matter so you're forced to commit to their services. They do it for commercial reasons (platform lock in = good) - but then they're not great at services so consumers are left with a lot of risk.
Tragically, the modal user has no backups and is more likely to lose their stuff than the cloud providers, at least in the medium term. This and the security issue lead to what Schneier calls the "feudal system": pick a provider, trust them with everything, hope for the best.