I would say it's extremely useful -- most establishments have a general idea of foot traffic (ie: POS transactions or qualitative visual assessment) whereas with density.io you have a detailed history of when and where there's foot traffic.
Why would someone want to know this information? Ideas abound! I don't think we've had such easy measurement and monitoring at the fingertips of the general populace.
Having detailed logs of user growth is invaluable (the much-vaunted hockey stick), however this level of granularity is unavailable in the physical world.
Now we can show interested parties that, for example, our storefronts are hockey-sticking, growth is high and projected to grow higher, etc. You get the idea.
Oh the data itself is interesting, but not particularly sell-able to others, in my opinion.
The alternative to this platform are little devices that monitor things like cellphones that walk into the room, and use this to approximate occupancy.
It is. If you had a competitor who got most of their business around 8pm on Tuesday. You could offer huge savings at 8pm on Tuesdays driving away traffic from their business.
Why would someone want to know this information? Ideas abound! I don't think we've had such easy measurement and monitoring at the fingertips of the general populace.
Having detailed logs of user growth is invaluable (the much-vaunted hockey stick), however this level of granularity is unavailable in the physical world.
Now we can show interested parties that, for example, our storefronts are hockey-sticking, growth is high and projected to grow higher, etc. You get the idea.