I also find this particularly confusing/misleading - since you deal mainly with physical locations (often called sites by owners), using the word "site" instead of "web traffic" seems odd. Also, listing a web based metric as large as 950% without any type of time interval really kills the true significance of that metric.

My favorite statistic: 73.6% of all statistics are made up.

My 2nd favorite: 950% of 0 is 0.

Oh, that wasn't clear at all.

Yeah. We could and will clear that up.

Is that sustained website growth since then? Also can you make that distinction clearer on the site? It's definitely misleading some people.