While you fall squarely into Consumer Reports crowd (such a category exists, according to the dealer I bought a Consumer Reports top pick from), a good portion of auto industry markets to early adopters. Saturn, Scion, Tesla (with Roadster model) and even Fisker did not have much of a sales problem at their respective early stages.
Lots of people, probably most of the industry, buys really exceptionally shitty cars - corinthian leather is not even a real thing, but it moved millions of haphazardly bolted together death traps for years and similar garbage-on-wheels still sells tens of thousands of units per year.
There's also quite a few small automotive companies around that haven't successfully made the transition from specialty maker to mainstream success. This goes back to the early days of the industry and carries on through today, from Tucker to the Rally Fighter.
I like to think I still represent a big part of the industry, after all somebody is buying those Consumer Reports used car guides.
