As an employee at an ad agency, I completely agree. (I mean JooJoo? Really?)
Perhaps I wrote that sentence a bit odd, but I don't mean to imply myself that this is what happened. The 'idea' central in this story simply fits similar tropes and themes I see on HN all the time. And you're right, the up-votes verify this.
JooJoo is pronounced "joujou" in French, which is the diminutive form of "jouet", a toy. This form is only used when referring to the toys of little kids up to 7 year old. $500 for a little kid toy? Not for me, sorry.
They are definitely missing the TechCrunch ad agency now to not make such a basic check.
The name sounds _exactly_ like 'little kid's toy' in French, so, indeed, it follows that it will carry those connotations to French speaking people (you're not one, I'm guessing). Shakespeare may have found a rose by another name smelling just as sweet, but in the centuries since his time we've learned that varieties called 'poo-poo' just don't sell at the garden center.
That's an urban legend, kind of like saying a dinette set called "Notable" would flop in English speaking countries because we would assume it has "no table".
That same french term became synonymous with supernatural fetishism in the US (via west african slaves) and was turned into "juju", which is almost always preceded by the word "bad" as another way of saying bad luck or a feeling of impending doom....
Same way with softimage back in the day. It is pronounced softimazh, but it took bazillion of dead trees and marketing to explain to users how it is pronounced. You're doing something wrong if you need to use dictionary explanation in your marketing material imo.
Which is just lazy, terrible marketing. If you don't own the most obvious domain, do not use it as the name of your product.
If I go to joojoo.com and don't find what I'm looking for, there's not a chance in hell I'm going to start iterating through other possibilities. I'm either going to hit up Google or give up.
You're missing the fact that most people use Google as their 'location bar' and not the actual location bar. People literally do a Google search on Yahoo.com to get to Yahoo's site.
That was a great recovery for dropbox - but note that at the end of the day they still needed dropbox.com. This isn't to say that you can't succeed despite a crappy domain name, but rather that when you haven't even locked down your brand yet, why commit to something that you can't secure the domain for?
Perhaps I wrote that sentence a bit odd, but I don't mean to imply myself that this is what happened. The 'idea' central in this story simply fits similar tropes and themes I see on HN all the time. And you're right, the up-votes verify this.