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Yes, it's the only video on the list that I've seen and it's exactly because my 2 and 4 year olds commandeer my iDevices and watch those videos. See this article about one woman making $5 million from reviewing Disney toys and you'll start to understand: http://www.buzzfeed.com/hillaryreinsberg/youtubes-biggest-st...



So advertising on those videos is probably near worthless then?


Those kids also influence which toys daddy will buy.


The linked article seemed to imply that because YT sees grown-up user info when kids use devices that belong to their parents, it will show grown-up commercials, e.g. Target and ATT. That would be worthless, since kids don't care and their parents don't see it.


Which is why advertisers consider the video being viewed, not just what user they think is viewing them.




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