This is a very interesting marketing (unmarketing?) strategy. I'm in a similar spot as Crew were when they posted that project, I even remember seeing it on hn at the time.
Andrew recently posted an interview [1] with the founder of betalist.com, which was also born out of desperation and as a side project. Marc talks about his betalist experiment and the impact it had [2].
I would love to see other examples and write-ups about this. Was it accidental or strategic? I'm the sole developer of our product right now, but we're also struggling with marketing at the moment. How much does it make sense for me to put the effort into such side projects?
Andrew recently posted an interview [1] with the founder of betalist.com, which was also born out of desperation and as a side project. Marc talks about his betalist experiment and the impact it had [2].
I would love to see other examples and write-ups about this. Was it accidental or strategic? I'm the sole developer of our product right now, but we're also struggling with marketing at the moment. How much does it make sense for me to put the effort into such side projects?
[1] http://mixergy.com/interviews/marc-kohlbrugge-betalist/ [2] https://medium.com/beta-list/how-i-tricked-techcrunch-into-w...