Generally these "side projects" take a few days to put together from concept through to launch. They're very minimal overhead, and they drive good numbers that convert to trials to the site.
The best side projects don't just link back to the website you're actually selling, but somehow draw users in. A good example of this is the http://invoiceomatic.io/ by Freeagent. They grab you by giving you the opportunity to create an invoice, next thing you know you're knee deep creating a Freeagent account...it works.
For example:
- What type of manager quiz are you: http://www.staffsquared.com/what-type-of-manager-are-you-qui...
- Timesheet calculator: http://www.staffsquared.com/timesheet-calculator/
- Maternity calculator: http://www.staffsquared.com/calculator/maternitycalulator/
...and much much more.
Generally these "side projects" take a few days to put together from concept through to launch. They're very minimal overhead, and they drive good numbers that convert to trials to the site.
The best side projects don't just link back to the website you're actually selling, but somehow draw users in. A good example of this is the http://invoiceomatic.io/ by Freeagent. They grab you by giving you the opportunity to create an invoice, next thing you know you're knee deep creating a Freeagent account...it works.