that didn't appear to be the main reason, his volume dropped in half since its peak because technology is moving beyond chalk and blackboards.

besides, it is common for many businesses to fall back on the excuse that their quality justifies their price without proving that their competitors are not delivering what is requested.

if you are over delivering and doing well that is fine, but if you are over delivering and losing money your not doing it right and the market will correct you one way or another

just the milkman the chalkboard has been obsoleted.