What are you saying exactly? I'll take the CEO, and the company, that takes support seriously over the one that doesn't. Support does need "serious resources" because it has long-term benefits to the company that too many companies think are not important and don't give it enough priority.
Good examples are John Legere (TMobile CEO). How often do you see the CEO of Verizon or ATT actually showing a human response to customers in public?
The parent said that he didn't believe it was true that support was difficult. I was saying that if it's something his CEO is dedicating lots of time and resources into, it may actually be difficult!
Obviously a CEO a who values support is important, as obviously support is important.