Agree this is unreasonable and makes no sense. "Embrace" is Microsoft releasing IE and "Extend" is adding IE only features and "Extinguish" is killing Netscape. How is Microsoft open sourcing C# or, in this case, Apple open sourcing Swift in any way an "Embrace" of an existing technology or standard in an attempt to destroy it?
We have Apple open sourcing Swift, Google open sourcing Go and MS open sourcing C#. Things have never been safer from the EEE strategy, indeed nobody seems to be even using it anymore.
Since you're talking about my comment, i just want to make a point : i'm absolutely thrilled by Apple's announcement. I just hope they're going to go all the way in.
I also understand why people that have been disappointed by previous MS tricks start to raise caution signs. That's the only reason i quoted the embrace stuff. To remind people that sometimes tech companies have hidden motives to offer free candies. Not because they'll be reproducing the exact same strategies.
Oh, I fully don't trust MS, Apple or Google at all. It's just that right now, only Google is in a good position to screw us (and one could say they are) and it's not because of their EEE strategy.
Vice president of Intel, Steven McGeady, testified that Microsoft vice president Paul Maritz used the phrase in a 1995 meeting with Intel to describe Microsoft's strategy toward Netscape, Java, and the Internet.
So it's hardly fringe and people are well founded in their beliefs that this is a strategy that's end goal is to make Apple more dominant, not "help open source" or "be friendly to developers".
Queue the "embrace, extend and estinguish" comment...
There is an unreasonable fringe that will never be happy.