The corner office in the earlier example depends on the software being written to make money. If the software is bad, they will make less money.

By and large, knowing the vice president's name will not cause any appreciable dip or rise in how much money a company makes.

So, in the context of 'why is it important for business people who's livelihoods partially depend on code to know what code is?' not knowing what programmers do is worse than not knowing the vice president's name