"Neo-colonialism" may be the term you are looking for, along with "soft power".
Russia and China in particular are upset with this form of cultural domination and export by the West. Both have stated quite frankly in real terms that they seek to maintain and spread their own culture instead and in fact both Russia and China have begun programs for culture export based on the US model.
China is heavily invested in working in Eurasia, Africa and South America at the moment. They are a bit careful about the Middle East.
Russia and China in particular are upset with this form of cultural domination and export by the West. Both have stated quite frankly in real terms that they seek to maintain and spread their own culture instead and in fact both Russia and China have begun programs for culture export based on the US model.
China is heavily invested in working in Eurasia, Africa and South America at the moment. They are a bit careful about the Middle East.