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I've always liked the idea of a freemium system.

I think one way that could really help it spread is to incorporate some kind of affiliate program. For every paying user that the person brings in, they get X% off for a premium account that month. Referrals are likely to be huge in your market.




Thanks! We have this implemented already. If a user refers another family that becomes a paying family, then they get 25% off their yearly price—for life.




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