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transburgh
on Jan 8, 2008
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Guerrilla Marketing + Lost and Found = Light Bulb ...
Guerrilla marketing is an unconventional way of promoting on a very low budget, by relying on time, energy and imagination instead of big marketing budgets.
I would say that the example is guerrilla marketing.
dcurtis
on Jan 8, 2008
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Yeah, but they're marketing the product by marketing the guerrilla marketing. That makes it guerrilla guerrilla marketing.
euccastro
on Jan 8, 2008
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You mean guerrilla marketing marketing?
gabeisbored
on Jan 8, 2008
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Trans just sent me a link to this thread... is that guerrilla guerrilla guerrilla marketing?
transburgh
on Jan 8, 2008
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I see your point. True.
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I would say that the example is guerrilla marketing.