I worked at a large public 3PL for 8 years before joining a VC backed startup and at first glance the logistics industry seems ripe for disruption by smaller tech-driven companies. I'm super excited that there are companies out there trying to change the industry. My gut feeling however is that the large incumbents have long relationships, tons of cash, and people on the ground in hundreds of countries around the world. Those things might make it difficult for a startup. How do companies like flexport plan to compete with the Expeditors and CH Robinson's of the world? The place I worked would probably benefit greatly by acquiring a company like this and integrating their tech, but the culture would never allow that to happen.