When I looked at the interface in the video, I was thinking that it looked like the Kai tools from back in the day. Not just the visual look, but the philosophy of "exploring", rather than "creating".

Oh wow! Sudden flashbacks of Kai's Power Tools plugin for Coral Draw...

I've never heard of any of these people, but I have a strange impulse to buy some iOS app called Frax.

...Wait! No. No, I don't.

You should, I've played with it and it's quite amazing!

Edit: Here is one of the other creators talking about it a bit more: http://kai.subblue.com/en/frax.html

I think you missed my point.

I don't like advertising, and that whole website is a particularly nefarious form of it.

"Buy FRAX! Douglas Adams would have!" Oh, ffs.

What?

I had to go back and see if we were looking at the same website. I don't think we were.

Kai Krause, founder of the thinktank or incubator housed in an actual castle "Byteburg": http://de.wikipedia.org/wiki/Burg_Rheineck